The studio

A small UK team
that ships real things.

No account managers, no offshore dev shop, no template farm. The people who design your site or software are the people who build it — and the people who answer the phone afterwards.

We build websites and SaaS for businesses that are tired of being sold templates and surprised by invoices.

Most agencies sell you a template with your logo dropped on top, then bill you for every change. We do the opposite: design free, build it properly, and charge a flat monthly that covers hosting, updates and a real person to call.

Everything runs on infrastructure we own and operate in the UK — our own servers, our own backups, our own monitoring. Your data doesn't get shipped to a third-party AI vendor or parked on someone else's cloud you've never heard of.

That's why this very site is built on the same stack we'd build yours on. The motion, the type, the speed — it's the floor, not the ceiling.

Who you're dealing with

Four people.
No middle-men.

When you email or call, one of us picks it up — the same people who design, build and host your project.

Grant
Sales & new business
Ashley Johnson
Technical Director
Leah
Lead web design & client relations
Kate
Support & care

Meet Ashley

Ashley Johnson

Technical Director

Ashley has spent most of their life in IT. When a network goes down, a server misbehaves or a system won't do what it should, Ashley is the person people call.

Ashley's career covers almost every part of the industry. They started in technical support and quickly moved into leadership, running the support team at Communications Solutions UK and then a global service desk at ESP Global Services. After that came hands-on engineering: supporting desktops at Foundation Home Loans, working on-site in the data centres at Pulsant, and handling 2nd-line infrastructure and hardware support at AspiraCloud. At Device Authority, an IoT security company, Ashley spent nearly two years solving complex technical problems for customers.

Outside work, Ashley still does the same things, just for fun. As Lead Developer of Just4Fun Gaming, a community gaming group, Ashley builds and runs the platform behind it. That means Kubernetes clusters managed with Rancher, Docker containers, Proxmox virtualisation and dedicated game servers. Many businesses would be pleased to have a setup like it, and Ashley runs it for enjoyment. Servers and infrastructure aren't just Ashley's job; they're a real passion.

Ashley's qualifications back this up. They're a UniFi Full Stack Professional and hold Microsoft certifications in Azure, Azure Active Directory, Remote Desktop Services and Windows 10 management, plus ZyXEL Certified Network Professional qualifications in wireless and VoIP.

As Technical Director of Generative Solutions, Ashley brings all of that experience together. They're responsible for the technology behind everything we deliver, from networks and servers to the platforms we build. That's how we live up to our motto: simple solutions for complex situations.

We'd rather build ten things we're genuinely proud of than a hundred off a template.

By the numbers

Small team,
real track record.

No agency overhead, no middle-men — just a tight team shipping live work for businesses across the UK.

26+
Sites & products shipped
100%
UK-owned & hosted
1×
Direct Debit, no per-seat
1 day
Typical reply time

How we work

Principles, not posturing.

Fair price, no surprises

You see the design before you pay a penny for it. We quote the full figure up front — a one-off build plus one monthly Direct Debit that covers everything. No per-seat creep, cancel anytime.

Built bespoke, every time

No two builds share a layout. We design from each brand outwards. The plumbing is reused; the look never is.

UK-owned infrastructure

We run our own servers in Britain — daily encrypted backups, SSL everywhere, GDPR by default. Your customers' data stays here.

One Direct Debit

One predictable monthly payment for everything — site, software, hosting, support. No surprise invoices, ever.

A real person replies

Email or phone, business hours, answered by the person who built the thing. No ticket purgatory.

You own your data

Cancel and we export everything to CSV and delete it within 30 days. No hostages, no lock-in.

Let's build something
worth showing off.

Get in touch and tell us about your project — we'll tell you straight whether we're the right fit.